Mobile Coupons and Google Local Business Listings Change Coupon Industry
Native business listings have become a tremendous local marketing tool that is showing the demise of the traditional yellow pages and similarly the traditional coupons. The famous Stars Wars offer comes to mind “This will be a day long remembered. They have seen the end of Kenobi, and will soon see the end of the Rebellion. – Darth Vader” تصميم مواقع في مصر
With the start mobile devices and mobile applications becoming a more useful tool to the local consumers, we have to wonder how this will impact the traditional coupons that are printed and cut using scissors. The impact we are speaking about comes in three varieties and we’re not discussing about the ease to the local consumer.
The very first is the cost reduction for the area business from having to pay for his or her coupons to be printed and distributed. The cost decrease goes down to $0 (zero)!
The second is the impact after companies whose business is dependent on printing and circulating these coupons. This would include large corporations like Valassis and Val-Pak all the way down to the little local coupon company.
The next impact is one we certainly have discussed before related to the traditional green pages. Local business goods are already having an effect after the consumption of the traditional yellow internet pages and its effectiveness for the local business has been dwindling for years.
The reason why the cost to the local business is going to go down to zero happens because the local business can post their coupons to their local business listing for free. Particularly with Yahoo, although, electronic coupons through local business listings will all decrease the costs for the local business. Not only will they manage to reduce their costs, nevertheless they will see their coupons have a bigger reach geographically without the additional costs.
Local business entries and business directories have been online for quite a while. This part is nothing new and neither is the capability for the local business to post their coupons electronically. The primary big difference comes in the neighborhood consumers having the ability to obtain these coupons in electronic format to their mobile cell phones while they are about town. No longer do we need to print out the coupons before we leave the house, we will have them at our finger tips when we arrive at a shop. We don’t’ even need to plan in advance. When you get to a store you will be able to bring up their local business record to verify if there is a coupon available.
While this process has a significant impact after the promotion companies (especially if they are not planning this existing change to their business), for the local business this is good news and to take good thing about this cost decrease they will need to interact in their local business listing at multiple local listing websites.
Regional listings are a local business promotion for the local business to get to the local consumer through web searches and mobile queries. As a local business or small business type after the neighborhood consumer for your earnings you can tap into a free of charge marketing tool with search motors, social networks, 411 websites and GPS websites.
Tapping into local listings as a business marketing tool begins with setting up documents and claiming your record at multiple local record websites. Please do not be fooled by companies that provide a “get listed” service, because most web based already listed. Of course, nearly all local entries are not claimed by the business and they have incomplete or wrong information. Your competition therefore end up being the next best choice for the neighborhood consumer.